Archive for the 'Graphic Design' Category

Hey Everyone… I’ve Moved!

If you follow me on Twitter/Facebook you would have seen that I’ve been working on my new website over the last week or so, and it’s HERE! This also means that I’m ‘moving’ Twelve by One into my personal website. So now everything will be under the one place… freshbysian.com.  So I’ll no longer be posting here on Twelve by One.

I’ll still be posting similar kinds of things, and maybe more ‘design’ related stuff… But you can head over HERE to check it out! Don’t forget to add my new blog addy to your readers!

I know there’s always a huge debate with designers/creatives whether to keep the blog/portfolio as separate websites, and whether to have both a business & personal blog, but I’m bringing it all together. I figure that in my personal life my goal is to eventually live a life that doesn’t have a line between work & play, so why not keep that going over my online world.

I’ve also updated my portfolio & a few other things, so have a look around & check it out!


I’ve also launched a new project, called Striking Truths. A collaboration with Bernadette Jiwa, we’re posting a manifesto a day! Click here to check it out.

So head on over & check it out kids! Thanks for all the lovin on Twelve by One, and here’s to more good times.

Photo Messin’

More jammin round with my photos.

I think the summer we never got at summer time might have arrived this week. I took these pics yesterday arvo.. Love getting the afternoon sun.

Emily Macrae

A while ago I posted about the importance of not drawing on other designers all the time for your inspiration, but I think there’s still something captivating in seeing amazing work by fellow creatives, so this lovely lady is well worthy of an inspiration/design post.

She’s a kiwi who has just made the big jump to London, and her name is Emily Macrae.

Her work is BEAUTIFUL. I was most interested by her self initiated projects. One was a special book she designed & created for her mum, for Christmas, filled with photos from her childhood & family, & song lyrics (photos above). Amazing. I’ve always wanted to design some kind of mini self published book for my friends & family with photos of all our good times.

Check out her site here and see her work for yourself! Defiantly someone I’ll be keeping an eye on.

Sneako Peeko

Sneak peek at ma new project! Yes, another personal project. This one is massive though, defs the biggest one I’ve done yet. The top right photo has a couple of notes I took from the Toko presentation at Apple last week. Smart cookies those guys are!

More deets to come…

Challenge The Conventional.

Last night I hit up the Apple store on George St, in the CBD for Insight #8, (Insight is a series of creative talks held once a month at the Apple store) featuring none other than Toko Design.

This was my first time at one of the Insight talks, and hearing only great things from them, I was expecting to walk out full of ideas + inspiration… And I was not disappointed!

The Toko duo of Michael and Eva have a pretty interesting outlook on the world of design, and they brought up a lot of valid points, good and bad, about the way we work as designers, and the future prospects of the creative industry.

At the beginning of the talk they mentioned about working at Studio Dumbar in the Netherlands (they are originally from there, they moved to Australia 5 or 6 years ago), and how the values & vision of the studio really shaped them as designers. One thing that really stood out to me, and something I have always had similar thoughts on, is that Dumbar do not class their designers on their experience, ie, there are no ‘junior, mid weight and senior’ designers, you are just a designer. That’s it. Sure, someone else might have 10 years experience in the industry on you, but what’s to say your ideas & concepts might not fit the brief better & have more of an interaction with the audience than those with 3x your years working in the industry?

I’ve heard a few people mention about junior designers taking whatever job they can get, at the biggest hot shot agencies, just to get a foot in the door. I can understand this, but I think there has to be a line, at what point are you the ‘junior designer’, and at what point are you the ‘office bitch’, making coffee, doing admin jobs, and rarely using your skills as a designer?

I realise that there is a process to everything, and you can’t just jump straight into the most amazing job ever, and work on huge branding projects, or advertising campaigns, but I think junior designers should be encouraged more, and not just thrown the shit jobs 24/7 because they have no experience, or god forbid, ‘might stuff it up’. They need to be given a chance to prove themselves, and show what they can commit to a project/company.

Another point they touched on once or twice throughout the presentation, is how we sometimes focus too much on just making things look good, and lack reasoning behind the concept of a project. They talked about how the design process differs from country to country, something I found quite interesting. Eva mentioned that in Northern Europe the design schools focus pretty much only on the concept & idea behind projects, and less on the ‘making it look perfect’ aspect.

Of course as designers, making things look good is part of our job, but I think it’s also up to us to make more of a connection between the artwork + the audience. And this all lies in the original idea, and how well developed it is. Sure, it can look amazing, but what does it mean? I admit 100% that I focus too much on just ‘making things look good’, and let the concept behind the project go by the way side a little, and this is something I intend to work on.

With the number of graduates growing by the year, I think it’s getting more & more important to distance yourself from the conforms of the creative industry, and as Toko put it, ‘challenge conventional notions of practice’. Question everything. Why are you a designer? What do you actually want to do with your skills? Why copy everyone else, why not do your own thing?

Eva mentioned how they barely own any design books, and they never look at design blogs, and rely on their experience in life for their inspiration, and also the feeling they get from the brief & the client.

The more I think about it, the more I think this really is the way design should be. It also relates back to a project of my own, 16HOURS Magazine, where we encourage people to get outside & experience life to find their inspiration. There is so much more to be said for your travels, people you have met, sights you have seen, and so on, than there is for that sneaky Inspiration folder on your desktop, that is really home to hundreds of ‘stolen’ images. Right?

In saying this, it’s awesome to follow other designers & see what they are up to, but I think its becoming more important to stop drawing on others work for your inspiration/ideas. Distancing yourself from the norm is whats going get you places I think.

Drawing on your interaction with a client, and own personal experiences are going to make for a much more interesting project next time you have to explain your reasoning behind why you did something the way you did. Don’t you think?

I have another personal project I am working on, which I’m pretty excited about, and something I think could be pretty cool, and inspirational! I will share more details as I near the end of the project, but for this I’ve decided to ditch the endless hours of surfing the internet for inspiration, and purely draw on my own experience, and places I’ve been, to fuel the concept & design. There will be no ‘inspiration’ folder, there will be no 5 page printouts of other work I am fond of. There will only be photos from my adventures, quotes from great minds, and my pencil + paper. I’m interested/excited to see how this project ends up, and how the process may change the outcome/reception.

Time to start taking my own advice. Focus on the concept & the process, and not so much on the perfection of the design, and rely less on what’s doing the rounds on the internet, and more on my experiences & what’s outside.

Would love to hear any thoughts on this!

Letterpress Goodness

So last Friday I trotted off to the launch of The Distillery, a new design/letterpress printing studio in Sydney. I was pretty stoked about going, there’s so many things like this in Sydney, but I don’t get the chance to make it to many! And these guys totally stepped up, it was pretty sweet! Met some cool people, and had a good chat to some of the dudes that worked there.

The best thing about The Distillery is how passionate the staff are about design & letterpress, and helping out their clients. They were SUPER helpful, answering all sorts of questions that people were firing at them. The first time I need some letterpress goodness printed this is defs the first place I’m going! I even managed to get a few samples of our 16HOURS logo. They printed a few of ours, because of the super skinny type they were trying to get it right, and one of the chicks I was talking to was super surprised that it came out as well as it did, (usually it wouldn’t come out with such skinny type, but because of the circle it kind of held the ink in, if it was reversed it may not have come out as good) so they were stoked that they learnt something from printing our logo. Cool huh!

If you’re in Sydney, or probably anywhere in the world, you should defiantly check these guys out! They’re SUPER DUPER helpful & friendly, and they know the tricks of the trade to get exactly what you want out of the wonderful world of letterpress. If you do happen to be floating around Sydney, go and check out their store in North Sydney! You can’t miss it, the letterpress itself is sitting in the window.

Greetings From Here

Remember the post I did on Jay Schaul a while ago with that awesome type? Well I just found out that it was actually for a new iPhone app, that lets you upload your photos behind the type, and you can send them as postcards anywhere in the world, straight from your iPhone! How cool beans is that?! The app is still in the early stages, but it’s up and running. Check it out!

http://quiption.com/


Hey! I'm Sian, and I’m a free-spirited creative wizard. I have a passion for working with people who are on a mission to live their dream lives, and are electrified by the unknown beauty that the future holds. Twelve by One is my place to share awesome finds + write about this amazing world we're living in. Read more here!

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*All photos are my own unless otherwise stated. Please credit me if you're going to post them anywhere. Thanks yo!

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